Social media has taken over the world – literally. What once was a popular topic for youth suddenly took the world by a storm. Now billions of people across the world no matter their age, are posting on Facebook, tweeting on Twitter, and hearting images on Instagram. Most importantly, it’s become one of the most powerful marketing tools for nearly every industry. From brands taking part in dance challenges on Tik Tok to creating funny memes on Facebook, social media is undeniably the best way to reach an audience.
And guess what? Social media is now becoming a hot topic in the real estate industry. REALTORS®, real estate agents, brokers, mortgage lenders, and more can use platforms like Instagram and Facebook to advertise their listings or services and gain more business exposure. Whether you’ve been in the industry for 20 years or you’re just starting out, combining social media with your real estate business can open a whole new world of potential and possibilities.
But is it really worth investing the time and energy into?
Here are three reasons why you can get ahead of competitors and add new life into your real estate business when you implement social media.
1. Massive Exposure of Your Property Listings
Everyone is on social media. From the young to the elderly and everyone in between, social media has connected the world in ways that weren’t possible 20 years ago. But what does this mean if you want to grow your real estate business? This implies that with a public Instagram or Facebook account, you can now promote your property listings to more people than ever before. You don’t have to wait until somebody passes your advertisement on the road or flip through your listing in a newspaper (which not many people do anymore). The hundreds, even thousands of people who use social media are your viewers. They’re your potential clients and future property owners.
We all know that in this industry first impressions are everything. With stunning photos and intriguing captions, you’re bound to grab someone’s attention and quickly sell your listings. And you don’t only have to post property photos – there are no rules to what you can and cannot post on your platform. One addition that may help you build credibility as a real estate professional is by posting your reviews. So go ahead- post those 5-star ratings and happy home buyer stories.
Bottom line is this – if you actively use social media platforms to promote your business, you’ll gain exponential exposure. This means more sales and more happy home buyers.
2. Connecting with More People
Having a deep connection with someone doesn’t always have to happen face to face. Nowadays people are building online communities with people across the world– people they would’ve otherwise never connected with if it wasn’t for the internet.
For all you thriving REALTORS® and real estate professionals, the same goes for you. You can easily join real estate Facebook groups or connect with so many potential home buyers over the web. With the use of social media, there are many ways you can show clients how much you care. Whether it’s through constant engagement on your social media pages or prompt responses over DM, good customer service makes for good business. Clients will be more inclined to work with you in the end.
It doesn’t always have to be connecting with clients. You can build relationships with other REALTORS®, agents, and professionals in order to support one another through this industry. Social media gives you access to these people. With so much to learn and experience in this every changing business, you’ll be thankful that you can make some friends and mentors along the way.
3. Standing Out Among Competitors
Technology and innovation go hand in hand. You can use social media to show off your creative skills and if done right, you’ll garner the interest of many others. For example, many REALTORS® have had to adjust due to COVID and now provide virtual tours of their property listings. In other cases, some real estate agents are integrating 360-degree tours of homes for buyers to view.
REALTORS® are finding new and fun ways to not only promote their listings but also give their clients a one-of-a-kind experience. With something new to offer, they’re standing out among the thousands of other listings – so can you. Social media allows you to experiment with new ways to promote your brand so that you grab the attention of potential clients.
An entire pool of interested property buyers are out there – social media allows you access to them. With constant engagement and quality content, you’re bound to see a spike in sales for your real estate business when you use the likes of Instagram and Facebook. Just give it a try and see for yourself.